# Methodology

Narrative Research's Atlantic Reputation Monitor database includes evaluations of 80+ organizations from various sectors across Atlantic Canada. The results for Holland College are from Q4 2019, and the database was last updated on December 10, 2019.

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[Open original PDF →](https://hollandcollege.com/assets/documents/presidents-office/atlantic-higher-education-reputation-monitor-holland-college-2019-report.pdf)

Referenced from: [Reports](/pages/about/reports-html/)

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## Methodology

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## Methodology

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Narrative Research's Atlantic Reputation Monitor database includes evaluations of 80+ organizations from various sectors across Atlantic Canada. The results for Holland College are from Q4 2019, and the database was last updated on December 10, 2019.

## REPUTATION RATINGS

Reputation ratings represent an average score out of 10. Question: How would you rate the reputation of each of the following institutions using a scale of '1' to '10', where '1' is extremely negative, and '10' is extremely positive? Please indicate if you are not familiar with this institution.

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## FAMILIARITY SCORES

Familiarity ratings represent the average proportion of residents familiar with the institution out of a possible 100%. This is calculated by taking the proportion that are 'unfamiliar' from 100%. The closer this value is to 100%, the more familiar the public is of the institution.

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## METHODOLOGY

Research for the Atlantic Reputation Monitor is based on results from a telephone and online survey of Atlantic Canadians conducted by Narrative Research (formerly Corporate Research Associates). The latest telephone survey was conducted in November 2019 and included 300 telephone interviews among PEI residents. The most recent online survey was conducted July 2019 and included 1,136 completed surveys with Atlantic Canadians aged 18 years+. Quotas for age, gender, and region ensure results are representative of the actual population.

The margin of error for telephone results across various regions is as follows:

| Region          |   Telephone Sample Size | Margin of Error (95 out of 20 samples)   |
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<small>Source: [https://hollandcollege.com/assets/documents/presidents-office/atlantic-higher-education-reputation-monitor-holland-college-2019-report.pdf](https://hollandcollege.com/assets/documents/presidents-office/atlantic-higher-education-reputation-monitor-holland-college-2019-report.pdf)</small>