Methodology
The Atlantic Reputation Monitor measures organizations’ reputation and familiarity across the region. The reputation database includes evaluations of 50 organizations from various sectors across Atlantic Canada. The results for Holland College are from Q4 2020, and the database was last updated on D
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Section titled “Document text”Methodology
Section titled “Methodology”The Atlantic Reputation Monitor measures organizations’ reputation and familiarity across the region. The reputation database includes evaluations of 50 organizations from various sectors across Atlantic Canada. The results for Holland College are from Q4 2020, and the database was last updated on December 10, 2020.
REPUTATION RATINGS
Section titled “REPUTATION RATINGS”Reputation ratings represent an average score out of 10. Question: How would you rate the reputation of each of the following educational institutions using a scale of ‘1’ to ‘10’, where ‘1’ is extremely negative, and ‘10’ is extremely positive? Please indicate if you are not familiar with this educational institution.
FAMILIARITY SCORES
Section titled “FAMILIARITY SCORES”Familiarity ratings represent the average proportion of residents familiar with the organization out of a possible 100%. This is calculated by taking the proportion that are ‘unfamiliar’ from 100%. The closer this value is to 100%, the more familiar the public is of the organization.
METHODOLOGY
Section titled “METHODOLOGY”The Atlantic Reputation Monitor collects results from both a telephone and online survey of Atlantic Canadians. The latest telephone survey was conducted in November 2020 and included 300 telephone interviews among PE residents aged 18 years+. The most recent online survey was conducted in December 2020 and included 2,742 completed surveys with Atlantic Canadians aged 18 years+ (including 186 in PEI). Quotas for age, gender, and region ensure results are representative of the actual population in each respective province. The margin of error for telephone results across various regions is as follows:
| Region | Telephone Sample Size | Margin of Error (95 out of 20 samples) | |